Simon Tian has the bold idea: create a central “smart” computing device on your wrist that would control other “dummy” displays, like tablets or TVs, thus turning our personal computing paradigm upside down. My task was to create a new brand and shape what an experience could be for such a radically different approach to computing.
Services:
Brand Concept and Strategy, Brand Identity, Brand Guidelines, Custom Typography, UI/UX Design, Fundraising Campaign Assets Development.
Result:
The radical Neptune Suite concept inspired over 158 articles globally, including a headline from WIRED “A taste of what computing should be in 2025”. The Neptune project posted on Behance network received over 2000 likes in a single week.