Ripple wanted to create a lightning-fast response system to address help for students, recently living on their own. The product consists of a simple button worn anywhere, the app, and the back-office system used by Ripple operators. One click of the button and an operator calls the users' cell phone, ready to help, dispatch, connect or whatever else is needed. Click. Ring. Solved! My role was to create a brand identity, a packaging, an app and a concept of back-office interface.
Brand Concept and Strategy, Brand Identity, Brand Guidelines, Typeface Design, UI/UX Design, Packaging Design, Communication Assets Design.
The new brand and product successfully launched on the market helping students and kids get help with one click.
The concept of identity is based on the combination of ripples and thick blocks. The ripples are the representation of a signal and a network. The thick blocks are representing a shelter, a safe place with the huge walls.